Premium Product Photo Blog
The 6 Benefits of Professional Product Photography
Entrepreneurs, small business owners are known for their “I can do it and do it cheaper” mindset, but when it comes to promotional product photography, doing it yourself may not be best. Whether it’s for your website, print ads, catalog, or social media, it makes a difference to have appealing and professional photography. Pictures say 1000 words, what do you want them to say about you?
I know, during the business start-up phase, money is tight and the expenses involved in hiring a professional photographer look to be a waste of money and the first cost you cut on your list. That is understandable, however it is a mistake that can cost you. It’s all too easy to fall into the trap of using stock photos, or even trying to perform the task yourself. Using professional photography from the start will not only jump-start your business by adding quality to your brand and making it a great share via social media, but it will show your potential clients the quality of your brand.
Here are 6 Reasons you should that investment.
1) Professional Photography creates a great first impression
1) Professional and personalized photography helps you gain an advantage over your competitors.Clean, Crisp Clear well balanced photographs will not only catch the eye of your target audiance, but will add significant value to your product or service.
“As an entrepreneur, your social media presence, website, and other marketing material is the first impression a potential client has of you and your company. It’s so often the first thing cut when developing your budget, however since a first impression is a lasting impression, you could be making a huge mistake that will effect your ability to succeed.
Brian E Adams, Realtor, GRI StarPointe Realty in Killeen Tx in a blogpost Titled Why professional photography is worth it once wrote. “I don’t charge the seller anything extra for professional photos. They increase the odds of my listing selling and at a better price. From a purely selfish perspective, I earn more than the cost of photos if I am selling more homes. And from a less selfish perspective, I am better serving my customer, the seller, and building a business and brand that earns results for my clients.” (a)
2) Treat your Visual Image well
The photography you use on your marketing material represent a silent salesperson, they represent your business just as much as your staff or the products and services you offer. Using Low quality, stock photos, or amateurish photos reflect poorly on a business. Personalizing your photography speaks mountains of your company and what your represent. Anyone with a passing interest in marketing will tell you that content is king. With the rise of digital marketing, visual images have become the primary means of communication between businesses and customers, and your business is no different
3) The Power of the Share
The power of a social media community that shares, likes and retweets your content are priceless and impossible to overstate. Having professional taken photos alongside your social posts increases the engagement, growing your brand and reaching more potential customers.
4) Making it right is a pain
Understanding the right way to display, light and balance your products is not an easy task. Luckily, professional photographers are usually more than happy to take over the logistics of the creative process, as they know what they need to do to make sure that your wants and needs are addressed. As well as having them take the logistical reins, using a professional photographer means you get their skills as well as lighting, equipment, editing and retouching. It’s a hassle-free solution that’s worth the up-front cost.
5) Professional Photos have a high ROI
We mentioned how it can be easy for small business owners to dismiss professional photography because of the upfront costs. But, what if we told you it can become one of the most cost-effective aspects of your business? Professionally taken photos can create free publicity for your business, and have the added benefit of building effective Value driven brand recognition.
6) Clearly tell your story
One of the most important aspects of establishing an attractive brand is the ability to clearly convey who and what your business is, while offering your customers something that’s immediately recognizable as desirable. Professional photography empowers you to tell this story without saying a word.
(a) Brian E Adams, Realtor, GRI StarPointe Realty in Killeen Tx – https://www.hoodhomesblog.com/selling/why-professional-photography-is-worth-it/